The orienting role of political books on public opinion under the competitive pressure of digital media
DOI:
https://doi.org/10.70786/LLCT.580.2026.102Abstract
In the context that the public opinion space is increasingly dominated by rapid transmission speeds, platform algorithms, and fragmented, highly emotional information reception trends, political books - as a method of transmitting deep, systematic theoretical knowledge with sustainable value - are facing the challenge of a narrowing scope of influence. The article clarifies structural challenges from the digital media environment and the internal activities of political book publishing in Vietnam, thereby proposing solutions to enhance the orienting role of political books on public opinion today.
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